Press Release Continued

 

Ø    Overall, 80% of tourism professionals believe that their community government appreciates its cultural resources.  Only 12% do not believe that their community government appreciates its cultural resources. 

 

Ø    Likewise, 74% of tourism professionals believe that their community government works to preserve its cultural identity; 20% do not believe that their community government works to preserve cultural identity.

Ø    The distribution between community leaders and tourism professionals was balanced to ensure representation of both civic and business professionals: 49% of those interviewed were identified as community leaders, city officials, community directors; the remaining respondents were categorized as restaurateurs, hoteliers, tourist attraction managers, visitor’s bureau employees, or other.

Local reactions to the study:

“This formal study confirms what many of us who live and work in Monterey already know: Monterey’s rich history is extremely important to the identity of the Monterey community.  A significant part of our history is our storied fishing heritage that has been celebrated by residents of and visitors to Monterey for more than 100 years.”  Chuck Della Sala, Mayor, City of Monterey  (831)373-8451; dellasal@ci.monterey.ca.us

 

“I’m glad and not surprised that fresh fish and seeing fishing boats is a big reason people visit Monterey.  However, I hope everyone realizes that fishing regulations are so conservative now that we can barely fish, and there are very few of us left.  If fishermen are going to be able to continue contributing to the tourism economy, fishermen need to be valued and supported by society as a whole, as we are in Monterey.”  Mike Ricketts.  Mike is a long time Monterey Commercial Fisherman.
831-595-0214

 

“This study has been an important tool in better understanding the dynamics between the local fishing industry and tourism.  It is clear that the fishing industry is a very strong part of the Monterey brand character and we look forward to further exploring the opportunities that may exist between the two industries.”  John McMahon, President/CEO of Monterey County Convention and Visitors Bureau
831-657-6402

 

 

 

 

 

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